Main Web Browse directory
Back to staff directory
Dr. Julie Gitau

Dr. Julie Gitau

Lecturer, Corporate Communication

About

I am a full faculty member in the department of strategic and organisational communication in the School of Communication. My experience in communication spans a wide range of areas including print and radio journalism, public relations, behaviour change communication and strategic communication. My area of expertise is strategic communication and relationship management, which was the focus of my doctoral research.

Academic qualifications

  1. 2014–2023

    PhD in Communication Studies, Moi University

  2. 2005–2009

    MA in Development Communication, Daystar University

  3. 1988–1992

    BA in Communication, Messiah College, USA

Research interests

- Autoethnography - Strategic communication - Relationship management  - Public relations and pedagogy - Health communication research -  The impact of social media and AI in public relations research and practice

Role & contribution

Responsibilities

6 responsibilities

Academic and administrative tasks

  1. Teaching undergraduate and postgraduate students
  2. Played an instrumental role in developing the recently launched BA Public Relations
  3. Developing a module for proposed fully online Executive Masters in Public Relations
  4. I have supervised at over five MA communication students to completion
  5. Exam Officer (2022-2023)
  6. Patron, Public Relations Association of Daystar (PRAD)

Teaching

Courses taught

8 courses
  • Public relations
  • Public speaking
  • Health communication
  • Communication research
  • Corporate communication
  • Communication strategies
  • Advanced public relations writing
  • Public relations management and research (strategic communication)

Publications

5 publications

  • Gitau, J.G., &Okumu (B). (2022). A qualitative enquiry into manager and non-management perspectives of internal relationship cultivation efforts in selected non-profit organisations in Kenya. African Multidisciplinary Journal of Research (AMJR) Vol. 7 (I), 2022, ISSN 2518-2986 (130-155)

    Journals 2022

  • Gitau, J.G., Chebii, S.C. (2020). Prioritising employee-organisation relationships in non-profit organisations in Kenya: Antecedents, queries and contradictions. Journal of Development and Communication Studies, 7,1 , 110-123. https://doi.org/10.4314/jdcs.v7i1-2.7

    Journals 2020

  • Nyakamba, J. &Gitau, J. (2018). Contributions and challenges associated with measurement and evaluation of public relations in selected Kenyan parastatals, International Journal of Communication and Public Relations, Vol 1, No. 3, pp. 36-50. ISSN 2520-7989X (Online)

    Journals 2018

  • Miller, A.N., Muraya, J.G., Muthoni-Thuo, A., Mjomba, L (2013). The Importance of Formative Research in Mass Media Campaigns Addressing Health Disparities: Two Kenyan case studies. Reducing health disparities: Communication interventions by M. Dutta and G. Krepps (Eds).

    Book Chapters 2013

  • Muraya, J.G., Miller, A.N., Mjomba, L. (2011). Implications of High/Low Context Communication for Target Audience Member Interpretation of Messages in the Nimechill Abstinence Campaign in Nairobi. Kenya, Health Communication, 1-9. DOI: 10. 1080/10410236.2011. 556083.

    Journals 2011

Activities

0 activities

No activities have been listed for this profile.